In an election year, you might wonder just what were they thinking…

FTC guides and Taco Bell?

Deception, is a big problem in Advertising these days and more so among Eating establishments and their commercials, you see pictures of Huge three foot Pizzas, 14 inch hamburgers, yet when you get to the restaurant you find that what you get is not the same thing as what you are shown.

Is this not Deception?

We see the keyword used all the time when the FTC goes after someone they think is being deceptive, totally subjective process for the most part, or is it?  With regard to fake merchandise certainly it is easy to see that yes they are being deceptive however one has to wonder, about this entire subject, are restaurants being deceptive in showing the consumer a ten foot high product but when you go to buy that product, you find it is about four inches in diameter, not three feet in diameter, which bring up the question, does the consumer know that they are not going to get what is being show to them?  Logically yes, they know they are not going to get a 12 inch hamburger…

However here is the real question, does the subconscious human mind know this?

Is it possible that some commercials are deceptive by the psychological nature of what they show to consumers.

More importantly should the FTC step in to regulate this aspect of what is most certainly deceptive advertising practices?

Did Taco Bell change its ways, or was the story really ever true?

Well one thing for sure is this, Taco bell had little choice but to either change its practice of calling non beef (beef) or start calling it taco filling.

Not a likely outcome…

Remember the Wendy’s commercials all those year ago, Where’s the Beef, well apparently and allegedly you could say that again…

Well folks you might have to wonder if there is any connection between the new FTC guides and Taco bell, but one thing is clear,

A law firm in Alabama, (of all places) is allegedly happily filing a lawsuit,

allegedly, this is the alleged, ingredients, source, Gizmodo

Water, isolated oat product, salt, chili pepper, onion powder, tomato powder, oats (wheat), soy lecithin, sugar, spices, maltodextrin (a polysaccharide that is absorbed as glucose), soybean oil (anti-dusting agent), garlic powder, autolyzed yeast extract, citric acid, caramel color, cocoa powder, silicon dioxide (anti-caking agent), natural flavors, yeast, modified corn starch, natural smoke flavor, salt, sodium phosphate, less than 2% of beef broth, potassium phosphate, and potassium lactate.

Now, as the story goes, (allegedly) at Gizmodo, Taco bell cannot legally call its beef product, beef, yet, apparently they have been allegedly doing so in some commercials, or something like that, which should come as no surprise considering the results of eating at taco bell more than once per month, (allegedly)

All kidding aside, how are the new FTC guides effecting commercial advertising?

Why is it important?

How do you feel about it?

Is it about time that some action is taken with all of the commercials on TV, there is bound to be a healthy amount of skepticism, I know I sure think that, every day, when I see, a buy one suit at full price get 10 suits FREE, yet, we all know that your paying for those suits, or do we?

Perhaps, some do not, and that may be where this protection is needed, I know for sure that I am sick of seeing a three foot in diameter, pizza, on TV, and then when I go to pick up the pizza it turns out to be barely 14 inches, just for the math to work out right, lets add that up, 3 feet, that would be 36 inches.

Huge, pizza, right, well that my friends is not being honest, in fact the materials that these pizzas are allegedly made from is not food at all but silicone.

So, a disclaimer is in order, something like you of course know that this is not actually pizza at all but a silicone based over sized advertising tool to make you want to buy a pizza, what you may get may not actually even remotely resemble a pizza like the one your being shown.

But wait, would that not be bait and switch?

Perhaps and yes, Bingo, Yahtzee, you win the big prize.

You know it appears that advertising in our culture has long had a very shady element since the times of the carnival, barker who would yell and cajole, laugh and entertain you out of the few dollars and cents you might have in your pocket, advertising false or otherwise has been such a great part of the American culture, that separating it from our TV might be difficult, would it not be a novel idea to produce advertising that is actually accurate?

Only time will tell, it it might not be all that far off before your faced with a hamburger that actually resembles, what you would get if you went down and bought one, a pizza might soon start to look like you might get if you went down and purchased one.

Because to do otherwise, well folks that is just deceptive advertising and it is about time that some law firms start pulling the carpet out from under those jerky advertisers, right? Well, perhaps, I guess it depends on a lot of different things, you would think that in 50 years, that advertisers would have tired of trying to pull the wool over peoples eyes, but allegedly they have not and so the fight may be just warming up…